
LOW ENGINEERING FEES As I read through my weekly emails, I came across this interesting article from CROSS (Safety Report 951) on the collapse of large commercial roadside signage. While it serves as a stark reminder of what can happen when structures are not correctly designed, installed, or maintained, it also highlights what happens if insufficient attention is paid to factors like wind loading, material selection, or installation practices, which likely played a role in the failure. What made it stand out was that it related to my experience while back when a client requested a design for a large billboard at a ridiculously low fixed-rate fee. Naturally, I declined to undertake the project as it was not possible to design the structure safely for the rates the client had in mind. Declining to undertake a design project at an unreasonably low fee is not just about business—it’s about upholding professional integrity and public safety. As enginee...